About

You can tell a product is good when you never think about it while using it. It does its job, steps aside, behaves as if it weren't there. That simplicity is what I've been after for years.

I build AI products. For a long time I built them for others — Hyundai's and ebebek's mobile apps, the interfaces at MegaMerchant and 51Digital, Flycancel in Denmark. Today I build my own.

The way I work is simple. I ship something, put it in real people's hands, watch where they get stuck — then keep at it until it feels right. Most of the details go unnoticed; but they're what make a product good, or not.

I also write. Not about products — about attention, meaning, staying human in the age of AI. The things that run quietly underneath the work.